For over a century, BRAUN has been a pioneer of innovation, crafting Germany's finest, award-winning appliance collections. Renowned for its expertise in alarm clocks, the brand is synonymous with unparalleled quality, functionality, precision, and enduring simplicity. These values are interwoven and deeply rooted in the design culture and heritage of BRAUN which was founded by Dieter Rams to embody those exact core principles.
iF Design Award
Good Design Award
Red Dot Design Award
1921
Max Braun established a small engineering shop in Frankfurt, Germany.
1929
Max Braun began manufacturing entire radio sets.
1935
The Braun brand was introduced, and the familiar logotype with the raised “A” took form.
1950
The early 50s saw BRAUN patent the first electric shaver “S 50”, the “MX3” mixer, and the “Multimix” blender.
1951
Max Braun's sons Artur and Erwin took over company leadership.
1963
The elegant 'HT2' toaster was designed, which even inspired the famous artist Richard Hamilton to create his art piece, 'Toaster'.
1967
The company focused on designing household consumer appliances such as shavers, razors, coffee makers, clocks and radios.
1988
Gillette decided to transform Braun AG into a private company.
1996
The company bought U.S. manufacturer of infrared thermometers ThermoScan.
2005
BRAUN became a subsidiary of Procter & Gamble.
2013
Apple Inc. took inspiration from the design of BRAUN watches to create the iOS 7 World Clock App in addition to more models. Coincidentally, Dieter Rams had emphasized - in the past - that aside from BRAUN, Apple was one of the few companies that managed to best exemplify his philosophy.
2022
In recent years, The BRAUN watch collection has won 5 iF awards, 7 Red Dot Design Awards and 4 Good Design Awards, thus reaffirming the outstanding and innovative design of its products.
Dieter Rams, the visionary behind BRAUN, introduced a groundbreaking philosophy and crafted the renowned '10 Principles of Good Design.' These enduring principles serve as timeless design guidelines that continue to hold immense relevance in today's design landscape.
There is always room for innovation since technological development continues to create new design opportunities.
Good design emphasizes both the functional and aesthetic attributes of the product.
Attractive qualities are an integral part of any well-crafted product’s identity.
The product should be able to stand on its own and be obvious in its structure and function.
Product design should be neutral and subtle to allow clear focus on its functionality.
The capabilities of a product must be realistic and directly related to its features without deviating from their original function.
It should be elegant, minimal, and simple while avoiding eccentricities and fashion trends! Thus, it can always remain timeless.
Nothing is left to chance! Taking care of the smallest detail with extreme precision and consistency shows the company's respect for every potential consumer.
An environmentally friendly design as well as the capacity to recycle a product at the end of its life cycle are essential for sustainable development.
By focusing only on what is essential, the product is unburdened by unnecessary functions that would make it difficult to use.
